You have a really amazing idea for a product, program or service, and you need people to actually buy it. Because, you know, money. So, it’s time to launch.

But how do you create enough urgency in your launch so that people are actually excited enough to buy from you when you put your offer out there?

Number one

Remember why you’re doing this.

I hear from entrepreneurs all the time who are scared to sell, but you need to remember that selling is in service to the world. Whatever it is that you’re putting out there is going to change people’s lives in some way.

Whenever I’m creating something I ask myself, “Does this create wealth for other people?” Wealth doesn’t have to be money specifically. Wealth can be time or a feeling. It can be creating a richer life. It can be giving them love. It can be giving them a better body.

If you have created something that makes someone’s life better, then it’s in service to the world for you to sell it, and creating a sense of urgency gets people off the fence and gets them buying now, changing more lives faster.

 

Number two

Limited spots

Another way you can create urgency in your launch is by having a limited number of spots. This works really well for group programs, but you can also do this with infoproducts or physical products. Letting your audience know that you have a certain number of spots and your time is valuable can urge people to take action. Maybe you’re running a beta launch of something small, and you only want to have 5 people in there because that’s the perfect size for this program. If that’s the perfect way for people to learn, that’s great. Nobody says that your programs have to sell 100, 200, 1,000 spots. Five spots can still be a sold-out program.

Letting people know you’re only taking on a certain number of people gets them excited, sending in their applications, and hitting that buy button.

 

Number three

Pricing strategies

Many of my clients will do Early Bird pricing for a couple of days right when their carts open. They’ll knock several hundred dollars, maybe even thousands off the regular price. Having a lower price gets people pumped to invest in your program right away. Note: For this to work, you actually DO need to change the price on the date you say you’re going to. Otherwise you’re training your people to think you don’t follow through on your word.

 

Number four

Limited time bonuses

If you’ve ever been on a marketing webinar (and I’m sure you probably have), you’ll notice there’s always something offered up at the end to entice people to buy right then and there. Usually, this is giving some kind of bonus program or service in addition to the thing that you’re selling.

One of my coaches + clients, Christina Jandali, refers to this as the football phone strategy. Back in the day, when you called in to order a magazine subscription, they would also gift you an extra thing — like a football phone. You can apply the same concept to your launch today by gifting your audience with an extra something-something if they buy within a certain timeframe.

 

Number five

Paint a word picture

Since I’m a professional word nerd, this one happens to be my favorite. For this strategy, go ahead and paint a picture of what their life is going to be like if they don’t invest in your thing. Think one month out, five months out, five years from now, what does their life look like if they haven’t bought your product, program or service? What does that feel like? What does that smell like? What does that sound like? What does it taste like to NOT actually have invested? How is their life going to be? Will it be the same? Or maybe it will be worse?

There you have it, folks! Five ways you can add urgency to whatever it is you happen to be launching <3

Big love and better copy,

Lauren Vanessa Zink

Systems and automation programs allow you to…

...communicate with a team efficiently and effectively without having to keep track of a million text chains on your phone (or scroll to a three week old message to remember what you said)

...automate content so that you don’t have to excuse yourself from ladies night to post an instagram photo 

...have more brain space to create money-making offers and enjoy your vacations BIG TIME because that feeling “that you’re forgetting something” won’t even be a thing!

Most of the systems and automation programs (aka. the entrepreneur’s broomstick) I use I found by asking all my super successful business friends and taking advice from the experts on my team.

Instead of leaving you to find your own “broomstick” now that I’ve convinced you of what a lifesaver they are, I’ll just call myself your super successful business friend ;) and give you a behind the scenes peek to all the tools we use to run my epic, sassy, world-changing business.

SOCIAL MEDIA: Planoly + Tailwind

Planoly allows you to schedule and automate instagram posts (ie, posts the image and caption without you having to do anything!), create and save hashtag banks, and schedule instagram stories. 

You can also schedule and automate your IG posts to share on facebook (my team and I do not use this feature, but it is there). 

Tailwind is our hero for everything pinterest. Keywords, scheduling, automoating. All the things! We wouldn’t be slaying pinterest without it!

QUIZ: Interact Quiz Platform

Ever wondered how that one coach had a quiz on their website as an opt-in instead of a free download? And then you thought it was so much fun you wanted to have it on your website, too…

Wonder no more and get yourself signed up with Interact Quiz. Trust me, inviting your audience to learn more about themselves and improving their business through a quiz which gives them personalized answers crafted by expert YOU is SUPER fun and great for building rapport.

I mean, who doesn’t want to take a quiz?! Even I want to take whatever quiz when I hop on someone else's site, if not to get the information, definitely to see if they read me correctly. :)

EMAIL MARKETING: Active Campaign

You know all that healthy-boundary talk?

Don’t send an email after working hours because your clients will expect you to be accessible to them at all hours.
Don’t send emails on the weekend because you need to rest and recover.
Don’t send emails and random days and time because that’s not building good rapport with your audience.

In swoops in,  Active Campaign!!

Not only can you draft, schedule and automate the emails to be sent at specific times, but you can also save email templates (so you’re not recreating an entire email every time), track your opens and clicks, and create segmented lists so that you can send targeted email campaigns!

VIDEO HOSTING: Wistia

Basically youtube, but fancier! Also, no ads!!

BUT THINKING OF SWITCHING TO VIMEO BECAUSE OF PRICING

Planoly allows you to schedule and automate instagram posts (ie, posts the image and caption without you having to do anything!), create and save hashtag banks, and schedule instagram stories. 

You can also schedule and automate your IG posts to share on facebook (my team and I do not use this feature, but it is there). 

Tailwind is our hero for everything pinterest. Keywords, scheduling, automoating. All the things! We wouldn’t be slaying pinterest without it!

QUIZ: Interact Quiz Platform

Ever wondered how that one coach had a quiz on their website as an opt-in instead of a free download? And then you thought it was so much fun you wanted to have it on your website, too…

Wonder no more and get yourself signed up with Interact Quiz. Trust me, inviting your audience to learn more about themselves and improving their business through a quiz which gives them personalized answers crafted by expert YOU is SUPER fun and great for building rapport.

I mean, who doesn’t want to take a quiz?! Even I want to take whatever quiz when I hop on someone else's site, if not to get the information, definitely to see if they read me correctly. :)

EMAIL MARKETING: Active Campaign

You know all that healthy-boundary talk?

Don’t send an email after working hours because your clients will expect you to be accessible to them at all hours.
Don’t send emails on the weekend because you need to rest and recover.
Don’t send emails and random days and time because that’s not building good rapport with your audience.

In swoops in,  Active Campaign!!

Not only can you draft, schedule and automate the emails to be sent at specific times, but you can also save email templates (so you’re not recreating an entire email every time), track your opens and clicks, and create segmented lists so that you can send targeted email campaigns!

PODCAST HOSTING: Libsyn

So you have a mic, you recorded the audio, you added you fancy intro, now all you need someplace on the internet to hold your value-full and entertaining-AF podcast so people can listen to it, right?!

We chose Libsyn because we prioritize creating an easy listener experience that allow listeners to easily share the content they love with their friends (read: reach more people and grow our network).

Listen to my first podcast here (shameless plug)!!!

EMAIL MARKETING: Active Campaign

From everything to protect our clients’ information, featuring our products, and getting products to buyers without having to lift a finger these resources are the bomb!

EMAIL MARKETING: Active Campaign

CALLS + PODCAST RECORDING: Zoom

We love Zoom because not only can you do video chats and phone calls, but you can also record calls, and you have a chat box so you can share links and information during meetings.

Content marketing strategies are as much fun as they are work, not to mention all the project deadlines and teamwork that go into each piece!

Asana allows us to store information, communicate between team members, assign projects and deadlines.

I’m pretty sure we would be lost without Asana!

PROJECT MANAGEMENT: Asana

PODCAST HOSTING: Libsyn

So you have a mic, you recorded the audio, you added you fancy intro, now all you need someplace on the internet to hold your value-full and entertaining-AF podcast so people can listen to it, right?!

We chose Libsyn because we prioritize creating an easy listener experience that allow listeners to easily share the content they love with their friends (read: reach more people and grow our network).

Listen to my first podcast here (shameless plug)!!!

EMAIL MARKETING: Active Campaign

From everything to protect our clients’ information, featuring our products, and getting products to buyers without having to lift a finger these resources are the bomb!

EMAIL MARKETING: Active Campaign

Is anyone else drooling over the bold graphics and sassy fonts we’re sharing!?

I am, and they’re all mine! Lol

But here’s the deal, we couldn't do it without Canva and Photoshop.

Photoshop is used by my right hand woman and website keeper-upper.

She then uses Canva to create templates that allow the rest of my team to create on-brand graphics and messaging for facebook, blog posts, instagram, and pinterest.

All that to say, photoshop isn’t for everyone, but almost anyone can make something stunning with canva/

GRAPHICS: Photoshop + Canva

Questions.
Reminders.
Updates.

They all have to be communicated, but getting all those *dings* on my phone would be annoying. So we use SLACK, which does have an app (if you’re someone who likes to have everything on their phone).

TEAM COMMUNICATION: Slack

Google doc allows you to create, edit, store, comment, and share anything written-content. 

I use it with clients, my team, and for myself.

If you’re not already using it, you’re dead to me (okay, not really, but you really do need to get on the google doc train, like ASAP)!

WITH CLIENTS/WRITTEN CONTENT: Google docs

This is where I store my __________ and __________ courses. These allow my students to sign into their course, consume the content, and track their progress.

If you have a course or are about to launch a course this is a godsend!

MEMBERSHIP SITE: Access Ally

This is like a one-page website that allows you to invite your audience to do something specific that you can then link to “thank you” pages, or whatever else you need to lead your kindred clients on their unique journey to liking you, trusting you, and buying from you.

LANDING PAGES: Lead Pages

This is a can-do-whatever-you-want drag-and-drop website builder. All I can say is my website wouldn’t be half as stunning without it. HUGE WIN FOR SHOW IT: it saves your work as you go like google doc so you don’t lose the projects you’ve slaved over for hours!

WEBSITE: Show It

Where do all my content ideas - written and visual - come from?!

Instagram and pinterest.

For real though, they’re not all from my brain (although i’m very pleased you thought so ;)).

I have a board of vibe quotes and brand visuals. I refer to these boards when I need a boost of creativity or just a jumpstart to writing. (Check out this IG post for more “how to be inspired by pinterest” tips!).

Here’s an inside secret: I don’t just consume content when I’m scrolling on instagram, I’m looking and learning. Taking note of what people love and what stands out to me. Then I create similar content to wow and woo MY audience!

INSPIRATION: Pinterest + Instagram

So what are you waiting for?

It’s time for you to pick up your own entrepreneurial broomstick and streak through the sky showing off your limitless power to the world.

Get flying.

 take the quiz 

fearlessly

There’s no voice like your voice.
Take the quiz and discover your unique brand voice, so you can start expressing it                  online.