Okay, you don’t actually have to be a lover to use this copy tips…although you probably are! Because anybody who loves anybody is a lover — myself included.

So, how do you create a sensual experience in your sales copy and why do you even want to? Today’s techniques are based on neuro-linguistic programming. Neuro-linguistic programming is the idea that the words that we use can influence the behavior of the people around us.

NLP is something that a lot of copywriters will employ when they’re creating sales copy, so they can really make their audience feel the experience of whatever it is they’re selling.

“How do you do that, Lauren?” you’re asking. (I can read your mind.)

You tap into people’s senses: smell, touch, taste, sight, sound. You actually want to use feeling words for every sense inside your copy.

Hypothetically, let’s say I am selling a program that helps you earn money online. If I wanted to express the benefits of this program, while making you experience them in your body, I might say something like, “You’ll be able to feel the warm sun on your face as you run your business from a laptop in Bali.”

I might say something like, “You’ll be able to hear the ka-ching of the PayPal ding on your phone every time you make a sale.”

I might say something like, “Think about the bubbles on your tongue as you toast to your success when you finally have your six-figure launch.”

I might focus on the leather of the purse under your arm that you’re able to buy once you have a successful business.

All of those very tiny details actually place the person who’s reading your copy inside the experience of having the result that you are selling to them —  which makes them excited to not only continue reading but potentially, to invest in the thing that you’re selling.

Need help with your copy? Jam with me one-on-one for a full 30 minutes in this complimentary Copy Clarity session

These calls are on a first-come-first-served basis so get your booty on the calendar by clicking here now.

Big Love and Better Copy,

Lauren

Systems and automation programs allow you to…

...communicate with a team efficiently and effectively without having to keep track of a million text chains on your phone (or scroll to a three week old message to remember what you said)

...automate content so that you don’t have to excuse yourself from ladies night to post an instagram photo 

...have more brain space to create money-making offers and enjoy your vacations BIG TIME because that feeling “that you’re forgetting something” won’t even be a thing!

Most of the systems and automation programs (aka. the entrepreneur’s broomstick) I use I found by asking all my super successful business friends and taking advice from the experts on my team.

Instead of leaving you to find your own “broomstick” now that I’ve convinced you of what a lifesaver they are, I’ll just call myself your super successful business friend ;) and give you a behind the scenes peek to all the tools we use to run my epic, sassy, world-changing business.

SOCIAL MEDIA: Planoly + Tailwind

Planoly allows you to schedule and automate instagram posts (ie, posts the image and caption without you having to do anything!), create and save hashtag banks, and schedule instagram stories. 

You can also schedule and automate your IG posts to share on facebook (my team and I do not use this feature, but it is there). 

Tailwind is our hero for everything pinterest. Keywords, scheduling, automoating. All the things! We wouldn’t be slaying pinterest without it!

QUIZ: Interact Quiz Platform

Ever wondered how that one coach had a quiz on their website as an opt-in instead of a free download? And then you thought it was so much fun you wanted to have it on your website, too…

Wonder no more and get yourself signed up with Interact Quiz. Trust me, inviting your audience to learn more about themselves and improving their business through a quiz which gives them personalized answers crafted by expert YOU is SUPER fun and great for building rapport.

I mean, who doesn’t want to take a quiz?! Even I want to take whatever quiz when I hop on someone else's site, if not to get the information, definitely to see if they read me correctly. :)

EMAIL MARKETING: Active Campaign

You know all that healthy-boundary talk?

Don’t send an email after working hours because your clients will expect you to be accessible to them at all hours.
Don’t send emails on the weekend because you need to rest and recover.
Don’t send emails and random days and time because that’s not building good rapport with your audience.

In swoops in,  Active Campaign!!

Not only can you draft, schedule and automate the emails to be sent at specific times, but you can also save email templates (so you’re not recreating an entire email every time), track your opens and clicks, and create segmented lists so that you can send targeted email campaigns!

VIDEO HOSTING: Wistia

Basically youtube, but fancier! Also, no ads!!

BUT THINKING OF SWITCHING TO VIMEO BECAUSE OF PRICING

Planoly allows you to schedule and automate instagram posts (ie, posts the image and caption without you having to do anything!), create and save hashtag banks, and schedule instagram stories. 

You can also schedule and automate your IG posts to share on facebook (my team and I do not use this feature, but it is there). 

Tailwind is our hero for everything pinterest. Keywords, scheduling, automoating. All the things! We wouldn’t be slaying pinterest without it!

QUIZ: Interact Quiz Platform

Ever wondered how that one coach had a quiz on their website as an opt-in instead of a free download? And then you thought it was so much fun you wanted to have it on your website, too…

Wonder no more and get yourself signed up with Interact Quiz. Trust me, inviting your audience to learn more about themselves and improving their business through a quiz which gives them personalized answers crafted by expert YOU is SUPER fun and great for building rapport.

I mean, who doesn’t want to take a quiz?! Even I want to take whatever quiz when I hop on someone else's site, if not to get the information, definitely to see if they read me correctly. :)

EMAIL MARKETING: Active Campaign

You know all that healthy-boundary talk?

Don’t send an email after working hours because your clients will expect you to be accessible to them at all hours.
Don’t send emails on the weekend because you need to rest and recover.
Don’t send emails and random days and time because that’s not building good rapport with your audience.

In swoops in,  Active Campaign!!

Not only can you draft, schedule and automate the emails to be sent at specific times, but you can also save email templates (so you’re not recreating an entire email every time), track your opens and clicks, and create segmented lists so that you can send targeted email campaigns!

PODCAST HOSTING: Libsyn

So you have a mic, you recorded the audio, you added you fancy intro, now all you need someplace on the internet to hold your value-full and entertaining-AF podcast so people can listen to it, right?!

We chose Libsyn because we prioritize creating an easy listener experience that allow listeners to easily share the content they love with their friends (read: reach more people and grow our network).

Listen to my first podcast here (shameless plug)!!!

EMAIL MARKETING: Active Campaign

From everything to protect our clients’ information, featuring our products, and getting products to buyers without having to lift a finger these resources are the bomb!

EMAIL MARKETING: Active Campaign

CALLS + PODCAST RECORDING: Zoom

We love Zoom because not only can you do video chats and phone calls, but you can also record calls, and you have a chat box so you can share links and information during meetings.

Content marketing strategies are as much fun as they are work, not to mention all the project deadlines and teamwork that go into each piece!

Asana allows us to store information, communicate between team members, assign projects and deadlines.

I’m pretty sure we would be lost without Asana!

PROJECT MANAGEMENT: Asana

PODCAST HOSTING: Libsyn

So you have a mic, you recorded the audio, you added you fancy intro, now all you need someplace on the internet to hold your value-full and entertaining-AF podcast so people can listen to it, right?!

We chose Libsyn because we prioritize creating an easy listener experience that allow listeners to easily share the content they love with their friends (read: reach more people and grow our network).

Listen to my first podcast here (shameless plug)!!!

EMAIL MARKETING: Active Campaign

From everything to protect our clients’ information, featuring our products, and getting products to buyers without having to lift a finger these resources are the bomb!

EMAIL MARKETING: Active Campaign

Is anyone else drooling over the bold graphics and sassy fonts we’re sharing!?

I am, and they’re all mine! Lol

But here’s the deal, we couldn't do it without Canva and Photoshop.

Photoshop is used by my right hand woman and website keeper-upper.

She then uses Canva to create templates that allow the rest of my team to create on-brand graphics and messaging for facebook, blog posts, instagram, and pinterest.

All that to say, photoshop isn’t for everyone, but almost anyone can make something stunning with canva/

GRAPHICS: Photoshop + Canva

Questions.
Reminders.
Updates.

They all have to be communicated, but getting all those *dings* on my phone would be annoying. So we use SLACK, which does have an app (if you’re someone who likes to have everything on their phone).

TEAM COMMUNICATION: Slack

Google doc allows you to create, edit, store, comment, and share anything written-content. 

I use it with clients, my team, and for myself.

If you’re not already using it, you’re dead to me (okay, not really, but you really do need to get on the google doc train, like ASAP)!

WITH CLIENTS/WRITTEN CONTENT: Google docs

This is where I store my __________ and __________ courses. These allow my students to sign into their course, consume the content, and track their progress.

If you have a course or are about to launch a course this is a godsend!

MEMBERSHIP SITE: Access Ally

This is like a one-page website that allows you to invite your audience to do something specific that you can then link to “thank you” pages, or whatever else you need to lead your kindred clients on their unique journey to liking you, trusting you, and buying from you.

LANDING PAGES: Lead Pages

This is a can-do-whatever-you-want drag-and-drop website builder. All I can say is my website wouldn’t be half as stunning without it. HUGE WIN FOR SHOW IT: it saves your work as you go like google doc so you don’t lose the projects you’ve slaved over for hours!

WEBSITE: Show It

Where do all my content ideas - written and visual - come from?!

Instagram and pinterest.

For real though, they’re not all from my brain (although i’m very pleased you thought so ;)).

I have a board of vibe quotes and brand visuals. I refer to these boards when I need a boost of creativity or just a jumpstart to writing. (Check out this IG post for more “how to be inspired by pinterest” tips!).

Here’s an inside secret: I don’t just consume content when I’m scrolling on instagram, I’m looking and learning. Taking note of what people love and what stands out to me. Then I create similar content to wow and woo MY audience!

INSPIRATION: Pinterest + Instagram

So what are you waiting for?

It’s time for you to pick up your own entrepreneurial broomstick and streak through the sky showing off your limitless power to the world.

Get flying.

 take the quiz 

fearlessly

There’s no voice like your voice.
Take the quiz and discover your unique brand voice, so you can start expressing it                  online.